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Globally, there is an increasing demand for sustainable and environmentally friendly products. Businesses that can meet this demand have a competitive market edge. Hence, gaining accreditation for environmental stewardship is simply good business.

Karikaas award winning cheeses feature braided river birds on their packaging and donate a percentage of sales revenue to local river care group, ARRG.
The Braided River Partnerships Project (BRPP) is working with commercial and recreational river users who, through their normal daily operations, can help reverse habitat decline through a wide range of strategies. Please contact us (manager@braid.org.nz or ph: 0226378931) to discuss the ways you may be able to assist and how your business can benefit from this project. You can also download the PDF: Braided Rivers Partnership Project or read on…
To halt the decline in braided river bird species by helping those whose interests and activities involve braided rivers, to assist in their protection.
Braided rivers are the only ecosystem in the Canterbury Water Management Strategy (CWMS) to have its own set of targets. One of these targets is to implement actions to correct the decline in usable braided river bird habitats.

Tourism operators can benefit by introducing value-added components to your business (see one of our partners, Amuri Jet,). Aligning with the ‘100% Pure’ marketing brand, we can provide marketing materials and strategies to promote the unique nature of New Zealand braided rivers, the birds and their cultural significance as taongo species, what your business is doing to help these rare and endangered species, and how your clients might also help. Involving customers in your conservation efforts, even at a very basic level such as counting birds, has proven to be a very effective marketing strategy in other countries.
Farms, irrigation companies, gravel extractors can enhance braided river bird habitats through a slight change in operations, often at little or no short-term economic cost to your business (see the video below).
Other businesses (see Karikaas for example) can assist by raising awareness of the birds and/or donating funds to support local river care groups.
Through the Braided Rivers Partnership Project, we can assist by offering technical expertise and material support. We can also offer accreditation that, where applicable, will help your business to meet environmental and biodiversity components in your existing or planned Environmental Management System (EMS).
One of the biggest problem facing braided river birds as that there simply aren’t enough eyes on the ground to locate colony nesting sites on braided river beds during the breeding season (August-February). If we know where the birds are, we can develop strategies to help protect them. This is where you come in. Jet-boaters, canoeists, rafters, hunters, trampers, walkers, campers, gravel extractors, land owners, all use braided rivers. Our goal is to create a network of observers across the South Island and where possible, gain access to nesting colony birds in hard to reach places. How you can help will depend on your individual or organisational resources.
This Project was developed with assistance from DOC’s Braided River Technical Group and ECan biodiversity (in Canterbury) in conjunction with each partner (business, organisation, or individual) to suit their operations and level of involvement. Available on a case-by-case basis as needed, these include tools and resources for:
(Braided River Birds Part 2 is available here)
BRaid would like to thank the Department of Conservation Community Conservation Partnership Fund and the Department of Internal Affairs Lottery Grants: Environment and Heritage for funding this Project
If you are interested in becoming involved in this Project, or would like more details, please contact manager@braid.org.nz or phone 0226378931.